BBQ content is built for video: smoke, sizzle, bark and the slow reveal of the first slice. But long cooks are hard to film. Here are ten formats that work, and a faster way to make them.
Ten BBQ formats that perform
- The first slice: reveal the smoke ring.
- Rub showdown: two racks, two rubs, one winner.
- Wrap vs no wrap: paper, foil or naked.
- Regional sauce tour: Carolina, Kansas City, Memphis, Texas.
- Budget brisket: making a cheaper cut shine.
- Backyard vs competition: same meat, different setups.
- Leftover glow-up: brisket tacos, pulled pork nachos.
- Gear test: a new thermometer or smoker in action.
- Tailgate menu: feeding a crowd from one grill.
- Beginner's first cook: pork shoulder from start to finish.
Skip the 12-hour film shoot
With See It. Cook It., one good photo of your finished cook becomes a BBQ cooking video presented by you or an AI pitmaster, in a backyard, smoker or pro setup. It's ideal for testing ideas or posting between big cooks.
Ready to start? Claim free BBQ video credits and try it with our Smoked Spare Ribs.